About Us

Hello.

Here’s a little story about luulaa.

As a former fashion editor, I had the privilege to travel frequently to fashion capitals and exotic destinations. 

And every time I was abroad, I would find myself scouring for home décor pieces as well as pretty accessories — it was as if these pieces were part of my travel story.

Today, my work is dedicated to luulaa and curating these wonderful pieces from the people I had met in my wanderlust — just for you.

I hope you enjoy your luulaa purchases as much as I did curating and creating it for you.    

xoxo - Lena